5 ways designers should approach their selections in times of crisis

We are actually in the fourth month of a global fight against Covid-19, and what has officially been termed a pandemic of unprecedented level. What does which means that for fashion designers who must create next season’s collections? How can they interpret the zeitgeist, getting sensitivity to consumer’s requirements but nonetheless deliver newness and meet up with the goals and targets establish by product sales managers and boardrooms. It is, by all measures, no convenient task.

As the world targets concerns such as health and wellness, the zeitgeist is calling for a “quarantine of consumption,” Li Edelkoort told design platform Dezeen. “It appears we will figure out how to be happy simply with a straightforward dress, rediscovering good old favourites we own.” With various countries in lockdown, designers will become isolated from their studios and clubs, with time to reflect on just how to create fashion meaningful, rather than generating transitory and disposable excesses that have defined the last 2 decades.

Clothing that lasts ought to be a starting place. Let there be intrinsic value to garments, extending shelf lifestyle, focusing on trans-seasonal, multi-purpose things. Think simpler, stripping apart the excesses of over-style, which don’t have value. Industry with compassion.

Working from home is the new norm. Zoom and skype possess changed meetings, while laptops and technology end up being the office. We no more “need” to dress for job. As Next leader Lord Wolfson aptly stated, “persons do not buy a brand-new outfit to stay at home.” As our lifestyles happen to be changing, so too will the way we dress. Think convenient separates, deconstructed tailoring and not as much huge octane glamour. Uniqlo suitably coined the term Comfort Smartwear.

As consumers turn to comfortable apparel, loungewear is a category opportunity. Advanced loungewear moves beyond the hoody and sweat jeans duo, think luxurious and ground breaking materials, like washable silk, wool and pima cotton collections. High end sleepwear ought to be visually appealing and not really watch out of place when donned outside, like taking the dog out just before bed, or nipping to the retailers for a night cap ingredient.

Consider new technology driven fabric that have anti-microbial properties or can certainly help recovery and absorb excess warmth. Outerwear that covers the nasal area and oral cavity and shields the wearer. Comfort and ease and protection factors are key, not just for extreme weather, but also for extreme circumstances.