Apple Cuts iPhone Prices, But Not in Korea
18 September, 2019
Apple has slashed the price of its latest iPhone, but not in Korea.
According to Apple's Korean website, the iPhone 11 64 GB costs W990,000 (US$1=W1,191). The Pro and Pro Max, also 64 GB, cost W1.39 million and W1.55 million including VAT.
But in the U.S. the iPhone 11 retails for US$699-$769 depending on state taxes. That is equivalent to around W915,000, W75,000 cheaper than in Korea. The price differences are similar for the Pro and Pro Max.
The iPhone 11 is the first phone that is actually cheaper than its predecessor, a significant change for the company that has always insisted on the high end. But industry watchers say it would have been hard to charge more since there are practically no changes anyway.
In the U.S. the iPhone 11 is $45 cheaper than the iPhone XR that hit stores last year. In Japan it is around W110,000 cheaper and in China W160,000.
Sales of the iPhone 11 will begin in Korea in late October.
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