Apple shock as product defies expectations

The Apple AirPods and AirPods Pro are doing exceedingly well and the company can’t seem to keep up with the demand. As per a report by Nikkei Asian Review, Apple has issued a memo to all of its manufacturers and providers to increase the production of both the Apple AirPods and AirPods Pro which includes doubling the production of the latter.

Apple’s AirPods manufacturing partner is Luxshare-ICT and they have two plants in China. Apple has sent a memo to them to increase the yield from 1 million to 2 million units of the AirPods Pro per month. Although it is doing exceedingly well, the regular AirPods which are assembled in Vietnam by GoerTek is also expected to ramp up production; however, not as much when compared with the AirPods Pro.

Apple’s AirPods are the company’s fastest-growing product and analyst opine that there could be as many as 200 million units being sold on a yearly basis with expectations the number to reach 80 million as soon as 2020.

A related report by Bloomberg stated that Apple is going for 60 million units by this year and this is due to the sharp interest in the AirPods Pro.

Apple AirPods Pro is currently sold for Rs 24,900 and they feature noise cancellation and the waiting time is as long as 30 days in some markets.