Asos to stop selling silk, cashmere & mohair, but continue to sell leather & wool

London - Online fashion huge Asos is set to avoid advertising cashmere, mohair, and silk within its updated animal welfare policy but will continue to sell set and wool products.

The London-based etailer previously stop stocking products which contained feather & down, bone, shell, and teeth and has added three new animals derived elements to its policy for third-party products along with it's in-house Asos labels.

The decision comes after a recent expose in to the mohair industry in South Africa premiered by animal rights organisation PETA. Following expose, where shearers were found on film abusing angora goats while shearing them, a lot more than 140 international merchants have stopped buying items containing mohair.

"We won’t be investing in in virtually any new stock that does not participate in this policy, and can sell off through our existing determination by January 2019," verified an Asos spokesperson to FashionUnited via email. Asos, which currently sells over 850 makes furthermore to its in-house attire and accessories makes, previously banned products containing fur, or elements from threatened and endangered species.

"We congratulate Asos on extending its animal welfare policy," explained a spokesperson from Humane Culture International UK to FashionUnited. "By no longer stocking animal parts like down, teeth and shell ASOS is making a solid statement alongside various other future-focused designers and sellers who see these products are unethical, unneeded, and bad for organization. We are delighted that the growing consumer demand for progressive, humane and environmentally friendly materials is encouraging more and more merchants to leave pets or animals’ fur, feathers, pearly whites and other body parts with their rightful owners."

PETA's corporate division, who worked as well as Asos on its updated creature welfare insurance plan, also congratulated the store on its decision. "PETA applauds Asos because of its decision to stop selling cruelly obtained mohair along with silk, down, feathers, and cashmere," said Elisa Allen, PETA Director to FashionUnited. "The global on line retail platform can be reflecting a profound change in public attitudes towards the rearing and eliminating of pets for fashion."

Although Asos has expanded its animal welfare policy to cover mohair, cashmere, silk, angora and Mongolian lamb fur, it still will continue steadily to source natural leather, wool, and additional animal hair as long as it is a by-product of the meat industry and is from suppliers 'with very good animal husbandry.' Found in its animal welfare insurance policy, publicly shared on the net, Asos highlights the actions it has occur location to educate its clients and suppliers to make sure they are sourcing bigger animal welfare materials.

"In response to PETA's campaigns, consumers are changing the face of the industry by demanding that designers and retailers offer attire and accessories that seem beautiful without harming animals," added Allen. "They are exciting circumstances, and it surely can not be long until we visit a well-known fashion retailer also ditch leather and wool and get completely vegan - a move that is certain to garner foreign plaudits and get compassionate consumers within their droves."