Banks visit social media, find new methods to inform, engage customers during lockdown
11 May, 2020
Banks experience increased their reliance on social press to activate with their customers-for disseminating facts, also to engage with customers.
HDFC Bank came out with a customer engagement exercise, providing them with a motivation to find their hidden artistic talent amid staying locked down.
“Tired of staying residential home and having nothing to do? HDFC Bank Fingage presents The Art Job, to provide you with a #BreakFromBoredom! Unlock your imagination during the lockdown & stand an opportunity to win inspiring prizes!,” tweeted the lender, trying to engage its customers through the lockdown.
Punjab National Bank (PNB) has come up with a contest on the Mother’s Working day with a catchy slogan, “For her, you will always remain a kid.”
Because the lockdown has built online banking more susceptible to fraudsters, several banks are regularly warning their customers against possible frauds.
“Avoid fraudsters who pose due to bank officials and fraud persons by gaining remote access to their cellular phone screens via an app. Inform us when you identify a scamster through e-mail: epg.cms@sbi.co.found in & article.phishing@sbi.co.in,” tweeted SBI.
Identical warnings were issued by additional lenders.
“Fraudsters find new methods to target innocent persons. And this period, they happen to be targeting through banking and different payments applications to steal your hard-earned money. Be cautious and keep following the #PNBKaFunda to learn the ways to avoid them,” PNB tweeted.
Another public sector main Canara Bank warned its customers in a tweet, “Do not get hooked by #Phishing! Always check before you select any links. Watch out for beginning any attachments or downloading data files received via email/sms , if source is unidentified.
A few banks also have develop ‘lockdown offers’ because of their customers.
HDFC Bank offered discount on pay for of jewellery on Akshaya Tritya with a good promise that portion of the money would head to PM Cares Fund.
“This Akshaya Tritya, buy jewellery from the safety of your house, with HDFC Bank BANK CARDS! With every acquire above Rs.10,000, we will contribute Rs. 100 to the PM Cares Fund and you gain 5X Reward Things,” HDFC Bank tweeted.
Union Lender of India has offered price reduction on get of medicine.
“In this difficult time, it’s simple to save some income on your pharmacy bill. Just use #UnionBankofIndia cards at your nearest Apollo Pharmacy Retailer to get up to 15% off,” UBI explained in a tweet.
SBI gave an identical offer to its clients: “Get a health check from the comfort of your house with Apollo 24/7. Earn superb discounts on key lab tests via YONO SBI app.”
Some banking institutions are telling consumers how they are tweaking products and services to suit the times.
Union Bank of India informed its buyers that for the moment there would be no charge on withdrawal of cash from ATMs of other banking institutions.
“To help ease the lockdown burden, Debit cards ATM withdrawals from any different bank ATMs will be cost-free till 30th June 2020,” the lender said in a tweet.
Banks are also making sure people in rural areas do not crowd the branches for direct gain transfers.
The country’s largest lender SBI informed that the next installment of Rs 500 had been deposited in the accounts of female Pradhan Mantri Jan Dhan Yojana members under Pradhan Mantri Garib Kalyan Yojana.
In addition, it provided a plan for withdrawal of cash by them so that social distancing norms are not breached.
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