Coca-Cola pausing social media advertising
29 June, 2020
Coca-Cola, a significant force in global advertising, announced Friday it could suspend advertising on social media for in least 30 days, due to platforms face a good reckoning above how they deal with racist content.
"There is absolutely no place for racism on earth and there is no place for racism in social media," James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.
He said social media companies -- which other major brands have boycotted to force changes found in how they manage hateful material -- have to provide "greater accountability and transparency."
Coca-Cola use the pause to "reassess our advertising policies to determine whether revisions are needed," Quincey said.
The beverage giant told CNBC that the "break" will not mean it really is joining the motion launched last week by African American and civil society groups.
The coalition, which includes the National Association for the Improvement of Colored People (NAACP), has been urging companies to avoid advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to attain better regulation of groups inciting hatred, racism or violence over the platform.
Unilever, house to brands incorporating Lipton tea and Ben and Jerry's ice cream, said it would quit advertising on Facebook, Twitter and Instagram in america until the end of 2020 due to the "polarized election period."
Facebook said Friday it could ban a "wider category of hateful content" found in ads as being the embattled social media giant moved to respond to widening protests above its handling of inflammatory posts.
Source: japantoday.com