Emma joins board of vogue giant Kering
18 June, 2020
Emma Watson, the actress and activist who made her name as Hermione Granger found in the 'Harry Potter' films, joined the board of the French trend giant Kering Tuesday, found in a major coup for the world's second biggest luxury group.
The British star, who was simply born in Paris, may be the face of the Good YOU app, which rates fashion brands on the ethical and sustainability credentials.Although Kering is seen to really have the environmental edge on its rival LVMH, its leading labels Gucci, Saint Laurent and Balenciaga are just rated "Inadequate" or "It's a start" by Good YOU.
Saint Laurent in addition has run into trouble with feminists and the regulators over a good 2017 "porno chic" advertising campaign that was condemned due to degrading to ladies. Watson "is probably the world's most favorite actors and best-regarded activists," Kering explained in a affirmation after on the appointment of the 30-year-old, a high-profile women's rights advocate in addition to a UN goodwill ambassador. "
Emma Watson can be a pioneer found in advocating for sustainable fashion," Kering added. She was nominated onto the board alongside the Ivory Coast-born ex - CEO of Credit Suisse Group TidjaneThiam and Jean Liu, the president of "the Chinese Uber" DidiChuxing, by shareholders at Kering's AGM.
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