Four digital advertising trends companies have to embrace in 2021

The year 2020 has ended and behind us but it brought on transformative changes to businesses, work culture and employment. With so many persons tuning to internet to look, learn and meet, advertising is one area that is deeply influenced by the pandemic. Marketers turned to digital marketing, and the ones who had been sceptical of its efficiency now fully embrace it. So what advertising trends should we anticipate this year?

Virtual events are right here to stay

In 2020, digital events and meetings were the sole options for most. Museums provided digital tours, and talks hosted on Zoom became typical.

With the pandemic still not behind us, and travel restrictions still set up in so many countries, chances are that virtual events are here to remain, especially those catered to a global audience. Not only happen to be they safer and far more convenient, they are also cost-efficient, easier for individuals to participate from around the world, and as well could provide a higher profits on return.

For instance, when you are hosting a seminar online, you won't need to purchase a venue, food and beverages, or foot any different event-related costs. Your only cost could possibly be your registration to the video conferencing tools, and your speaker’s service fees. Relating to Streamlabs, audiences viewed over 7.46 billion time of online content via all livestreaming platforms in the 3rd quarter of 2020, up 91.8 % compared to the third quarter of 2019.

Online advertisement becomes key

Before the pandemic, advertisers had different options to talk about their message. However now with many even now opting to avoid public locations, online advertisement is an integral way to really get your message out there.

Depending on your market, you may advertise on a specific social media channel, or perhaps a certain webpage. Online advertisements are cost-efficient and allows you to narrow down your market so that you can ensure that your advertisement would reach them.

The rise of social media shops

When I started my online fashion organization years ago, shopping through social mass media wasn’t available as an option. I depended on my e-commerce website and the consignment boutiques I caused, and even then, numerous customers from the spot were sceptical about payments security.

Fast forward to the present day, many businesses choose to setup their business through community media systems like Instagram, where they could create a shop for free, advertise onto it, while gaining usage of customers all over the world. Various who were sceptical about e-commerce just before the pandemic got no alternative but to embrace it last year. E-commerce sales is likely to reach a new high this year to hit $4.9 trillion, in comparison to $3.53tn in 2019 and expected to grow to $6.54tn in 2022, according to a study by Statista.com.

Video is king

The make use of video for advertisement has evolved through the years from TV advertisings to condensed 15-second advertisings on Instagram story posts. If a very important factor is constant through the years, it’s that movies are here to remain and the figures support that. Video marketing spending in the US, has risen to $10.18 billion in 2019, from $8.92bn in 2017. The spending is expected to reach $12.26bn in 2024, according to Statista, and that doesn’t go over social media. Social mass media video advertisement spending is definitely forecast to reach $14.89bn this year, an increase of 44 % from 2019. Animated movies are popular especially on social media, together with influencer-marketing.

While Covid-19 changed the marketing game, one thing for several is that digital advertising is leading the way and is here to stay.