'Frozen II' Boosts Sales of Red Thermal Underwear
07 December, 2019
Red thermal underwear is having a moment thanks to the Disney animated movie "Frozen II," in which heroine Elsa appears in a dress reminiscent of it.
In the 1960s and 70s, when clothes dying capabilities here were limited to a few colors, red thermal underwear became popular among women and was considered a symbol of filial affection as young people bought them for their parents when they received their first paychecks.
There was a superstition that it brought good luck to business owners. But eventually it became seen as too garish.
"Frozen II" has drawn 9 million viewers in the two weeks since it opened here and is expected to surpass 10 million this weekend.
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