HONOR bolsters its “1+8+N” all-scenario IoT strategy

HONOR strengthened its all-scenario IoT strategy with the launch of a thorough product line-up through a live stream press conference. The HONOR 9X Pro, the first HONOR smartphone pre-installed with the Huawei AppGallery - among the world’s top three iphone app stores - marks the beginning of a smart, mobile and interconnected ecosystem for HONOR users. HONOR also announced the global option of the HONOR View 30 Pro, the first HONOR smartphone built with the Kirin 990 5G chipset, and introduced the newest HONOR MagicBook Series with two sleek and lightweight laptops in a powerfully compact package for creators on-the-go, and the True Wireless Stereo (TWS), HONOR Magic Earbuds for fitness enthusiasts. In addition, the HONOR MagicWatch 2 will now be a lot more customizable with a fresh type of watch straps called EasyFit Series, and it will also include new health tracking functions. To support its goal to orchestrate a one-stop, all-scenario intelligent living ecosystem for young people all over the world, HONOR commissioned Canalys to conduct a report into intelligent living trends in Europe.

Smart device shipments in Europe is likely to surpass 500 million in 2023, up from 436 million units in 2019 according to the recent report Intelligent surviving in Europe. Between 2020 to 2023, the smart device market in Europe is likely to increase by a CAGR of 3.5%, with smart speakers and smart personal audio tracks being the fastest growing categories.

Built with the state-of-the art 7nm Kirin 810 AI Chipset, a 48MP Triple Camera and a 6.59” HONOR FullView Display, the HONOR 9X Pro gives an improved user experience with upgrades across performance, gaming and photography. The Kirin 810 AI Chipset runs on Huawei’s brand-new computing architecture to allow more sophisticated and various applications in AI. Furthermore, its GPU is upgraded to the custom Mali-G52 that allows Kirin Gaming+, a feature that provides a smoother gaming experience while its Liquid COOLANT SYSTEM effectively improves heat dissipation during prolonged gameplay.

Through the Huawei AppGallery, the HONOR 9X Pro has usage of a multitude of software across Health & Fitness, Entertainment, Music, and Photography. With this secure platform, users is now able to easily and reliably install software that complement their smart lifestyles. The HONOR 9X Pro is also built with the Huawei Assistant, a va that facilitates information search and applications accessibility, adding more convenience for the user. Users can also employ the SmartCare feature of the Huawei Assistant to gain access to contextual cards for Stocks and Sports that covers 150 sports and more than 150 major stock markets[2]. Furthermore, users can get insights to Calendar, Weather, Missed Calls, Phone Usage, and Data Consumption. More services in other categories will be added in due course.

The HONOR 9X Pro will be accessible in France, Germany, holland, Egypt, KSA (Kingdom of Saudi Arabia) and Malaysia from March 2020 at a MSRP of €249.

HONOR View 30 Pro: Pioneering 5G technology, groundbreaking Matrix camera for amazing photographs and cinema-grade videos

Developed with pioneering 5G technology and armed with the latest Kirin 990 Series chipset, the HONOR View 30 will deliver an industry-leading 5G experience since it enables a variety of 5G applications in smart homes, travel and gaming. It includes a SuperSensing Triple Camera that comprises a 40MP Sony IMX600 Main Camera, a 12MP Super Wide-Angle Camera with Cine-Lens and an 8MP Telephoto Camera. Not merely will this original Matrix camera deliver amazing still photographs, the 12MP Cine-Lens is supported by a 16:9 custom-made sensor to create movie-grade photographs and videos.

The highly anticipated HONOR View 30 Pro will be commercially available soon, with Russia being the first market to kick off its official sale.

The launch of the HONOR MagicBook series, which comprises the HONOR MagicBook 14 and HONOR MagicBook 15, marks the 1st time something from HONOR’s PC category will be accessible to a worldwide audience. Available in Space Gray and Mystic Silver, the HONOR MagicBook 14 boasts a compact, thin and lightweight design. Catering to young persons on-the-go, the HONOR MagicBook 14 lasts up to 10 hours within a charge, and sports a concise Type-C charger with 65W fast charging capability. It includes a FullView display with a high screen-to-body ratio, powerful core for ultra-fast performance and increased graphics, and also smart interconnectivity between HONOR smartphones and the laptop.

Privacy is as important as design and performance on the laptop. The HONOR MagicBook Series comes with a pop-up webcam that's discreetly hidden within the camera button on the keyboard. Users can merely tap on the camera button on the keyboard to help make the webcam pop up when they need it. This serve as a distinctive privacy safeguard which protects against remote hijacking and peeping. Furthermore, the fingerprint power button which permits access immediately from startup to desktop directly for a far more secure and effortless login experience.

To showcase the laptop’s superior battery life, which lasts up to 10 hours about the same charge, HONOR built a charging system capable of powering an electric quad bike, using just five HONOR MagicBook 14 units. In a hour, approximately 180Wh was transferred from the five HONOR MagicBook 14 in to the quad bike to permit the e-vehicle to drive 5km in distance. The HONOR MagicBook 14/15 (256GB) will be produced available in the united kingdom, Germany, France, Czech Republic and other markets from the finish of March with an MSRP of €599.

HONOR today introduced the EasyFit Series watch straps, made exclusively for the HONOR MagicWatch 2, which will be available in two sizes -46mm and 42mm. With eight new colors available and various strap materials from which to choose, including fluoroelastomer (an eco-friendly hypoallergenic material) and high-quality Italian leather, you can customize your watch based on your specific activities and various outfits for just about any occasion. There are six colors designed for the fluoroelastomer, including Daylight Yellow, Olive Green, Reef Blue, Sky Blue, Lilac Purple, and Camellia Pink, and two colors, Wonderland Green and Wizard Purple, for the leather strap. The EasyFit Series straps will be globally available from April with an MSRP of €35.9.

THE FEMININE Cycle Tracker allows women to become more informed about their menstrual cycle by using the iphone app to track their periods, record symptoms and become on top of their next period start date. The period-tracking calendar also allows user to compare their data in one place. Furthermore, users can opt-in to get push notifications prior to the predicted cycle start date. With the improved SpO2 monitor, fitness enthusiasts can monitor their oxygen saturation level in the blood stream during a workout. The HONOR MagicWatch 2 will be upgraded with the SpO2 via over-the-air software from the finish of March 2020.

HONOR also introduced the HONOR Magic Earbuds, the best truly wireless earbuds for fitness fans that combine the Hybrid Active Noise Cancelling Technology with a secure fit that can last through any workout. Its built-in triple microphones have adaptive ambient noise cancelling technology which allows excellent call quality. Furthermore, it is built with a 10mm driver unit to provide exceptional bass quality for music lovers. The HONOR Magic Earbuds are available in Pearl White and Robin Egg Blue, and you will be globally available from April 2020 at an MSRP of €129.