Myntra accelerates its digital transformation journey with Microsoft Cloud

Myntra, India’s leading destination for fashion and lifestyle, has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed and agility to strengthen its leadership position even more.

Myntra spent some time working closely with Microsoft to migrate its platform - from supply chain management to inventory to site functions - to Azure for trusted, always-on, hyper-scale and cost-effective computing. These critical capacities support its entire portfolio of 7,00,000 styles from more than 3,000 international and domestic brands on its store. Myntra is now able to give you a seamless and customized experience for customers as they shop across its portal both from their computers and mobile phones.

The elasticity of Azure is helping Myntra scale rapidly for big spikes that occur routinely during festive seasons. Because the deployment of Azure, Myntra, has recorded a 50 percent rise in orders in the most recent edition of its biennial End of Reason Sale.

Microsoft Azure supports the company’s engineering and product management teams rapidly develop, deploy and test new capabilities. Because they build and centralizing its data platform on Azure, Myntra is applying advanced analytics and machine understanding how to gain a comprehensive knowledge of customers and deliver highly personal products, marketing and service for them. The company is using Microsoft Power BI to empower its employees to visualize and act on real-time feedback to create the best customer experience and drive the business.

Microsoft is relentlessly working towards making technology accessible and productive for all. This partnership with Myntra is a significant opportunity to draw out a transformation in the Indian eCommerce space also to co-create and deliver industry solutions on Azure.