Chinese electric vehicle (EV) maker Nio is usually dealing with conventional gasoline superior automakers from BMW to Audi additional, launching in Saturday (Jan 9) its first sedan model since it eyes a larger share of the world's largest car market.
The start of the ET7, at a meeting in the western city of Chengdu, came as rival Tesla started selling its China-made Version Y sport-utility vehicle in the Chinese marketplace.
Nio is looking to expand its merchandise lineup to attract more buyers. In China's passenger car industry, sedans and SUVs each make up around 46 % of overall sales.
Chief Executive William Li said Nio's new electric battery technology gives the ET7 a get range of a lot more than 1,000km between charges.
The starting price will be 378,000 yuan (US$58,378) for the automobile without the battery power, just about the most expensive EV components, which can then be leased from the business. With the battery power, the starting price is normally 448,000 yuan.
Li said within an interview ET7's aim for rivals were BMW's 5-series, Audi's A good6 and Mercedes-Benz E-class sedans.
It had been "reasonable" that Nio could offer for sale a similar amount of ET7 sedans as BMW's 5-series sedans in China in the future, Li said, but gave no information on timeframe. The starting value for the BMW 5-series is 426,900 yuan and BMW sells a lot more than 10,000 of these every month in China.
Li said the ET7 will come to be fitted with lidar sensors - that assist the automobile perceive its environment, and are often within autonomous cars - to aid drivers, a good technology dismissed by Tesla's outspoken chief Elon Musk.
The Californian automaker, which is selling Shanghai-made Version 3 sedans, has just started selling its Unit Y vehicles at a starting price of 339,900 yuan. It uses cameras for driver assistance.
Nio, which delivered 43,728 vehicles this past year, has a market capitalisation greater than US$92 billion, surpassing conventional automakers Daimler AG and General Motors. Shareholders have poured vast amounts of dollars into electric automobile development.
Li said "it is not a bad thing" when asked about the high market worth of the firm, but added Nio continues to be relatively a small company in comparison to established companies like BMW regarding sales volume.
It really is currently selling 3 SUV models built at a car factory found in China's eastern town of Hefei.
On Thursday, Nio's rival Xpeng announced strategies to roll away a new sedan model. It currently includes a sedan and an SUV in its lineup.