Orion Eye Indian Confectionery Industry with New Plant

Orion is place to make inroads into the Indian confectionery industry following the starting of its new factory there, the company said Tuesday.

The factory in Rajasthan talk about may be the Korean confectionery giant's 10th overseas plant. It presently has five plants in China, two in Vietnam and two in Russia.

The factory allows Orion to trim logistics costs and get items tailored to Indians' tastes. So far, it has sold goods manufactured in Vietnam there. It possesses hired a largely native staff to get an improved sense of Indian demand.

Regarding to Orion, the Indian confectionery market will probably be worth about W17 trillion (US$1=W1,112). The brand new plant will give attention to generating Choco Pie, Orion's flagship snack, in the original stage.

Last year, abroad markets accounted for more than 65 percent of Orion's product sales. A main reason behind the achievements of its overseas business is its "localization" approach. Choco Pie products sold in Russia, for example, are loaded with a specific jam that Russians like, while Orion's shrimp snack foods sold in China characteristic the spicy mala seasoning flavor beloved of several Chinese consumers.