Oye Flipkart, tamatar la: Today order groceries in Hindi or English voice commands

Walmart-backed Flipkart on Tuesday said it provides introduced Voice Assistant capability on the subject of its platform to make it easier for customers to look found on its platform. Introduced in Flipkart's supermarket, 'Supermart', the Voice Assistant will enable consumers to discover and buy products applying voice commands in multiple languages, you start with Hindi and English.

The voice-first conversational Artificial Intelligence (AI) platform has been built by Flipkart's in-house technology team with solutions for speech recognition, natural vocabulary understanding, machine translation, and text to speech for Indian languages, a statement said.

These solutions can handle understanding vernacular languages such as for example Hindi, e-commerce categories and products, and tasks such as for example searching for something, understanding product details, positioning an order, etc, it added.

The Voice Assistant for grocery happens to be available to all English and Hindi users using Flipkart's mobile application on android devices and you will be gradually made available on iOS and the web site.

The indigenously produced AI platform was created to automatically find the language spoken by an individual, and in real-time transcribe, translate, transliterate and understand the user's shopping-related queries in various Indian languages, the company said.

Flipkart said it had undertaken a detailed ethnographic study for over five months found in multiple towns and cities to assemble insights and prospects that led to the development of the voice assistant for grocery.

"The study brought forward interesting insights from users attempting to do a selection of tasks employing voice while seeking easy accessibility of services. Accordingly, Flipkart believes its Voice Assistant will elevate the user's grocery shopping to a more personal and natural knowledge," it added.

"As a homegrown e-commerce company, Flipkart has been at the forefront of creating India-first innovations and video, vernacular and voice have already been the main element pillars of solving for the adoption of e-commerce in India. While we've seen great adoption for our video and vernacular offerings, the next step in that direction is definitely to fix for the voice ability for e-commerce," Flipkart Chief Item and Technology Officer Jeyandran Venugopal said.

He added the technology team in Flipkart travelled in the united states to understand the various contours of building a voice ability and fine-tuned it to recognize and respond to different variations found in Indian languages.

Manish Kumar, SVP Grocery and General Merchandise & Furniture at Flipkart, said grocery is one of the most underpenetrated types in Indian e-commerce and includes a enormous potential to grow.

"Our grocery business has grown phenomenally during the last year, making this the right time for all of us to introduce the voice assistant capacity," he added.