Realme seeks UP government nod to resume production in red zone Greater Noida factory
07 May, 2020
Realme on Tuesday said it has sought approval from the Uttar Pradesh government to reopen limited production lines at its Greater Noida plant as it resumes sales of smartphones and accessories in the orange and green zones in the country.
The company's plant falls in debt zone. As per the Ministry of Home Affairs (MHA) guidelines, manufacturing of IT hardware is allowed in such zones.
If the business receives approval, the factory's primary task will be to produce the brand new Narzo series and the favorite existing models including Realme 6 series, it said.
Speaking with PTI, Realme Vice President and India CEO Madhav Sheth said the company has stocks to sustain business for a few weeks, before factory reopens.
"We have been acquiring an enormous amount of orders online since Sunday midnight and will be able to meet up with the current demand through our inventory stocks till the factory reopens," he said. "We are working with distribution partners across India to fill the stocks at retail points."
“During the lockdown period we strengthened our micro-distribution model and so are confident of ensuring supply to retailers in the speediest possible time," Sheth said.
He said the business has begun selling its smartphones and accessories on realme.com, Flipkart and Amazon.
Also, stores in green and orange zones have resumed businesses in compliance with government directives.
Smartphone shipment in the country is likely to decline by 10 per cent in 2020 as a result of coronavirus pandemic, despite the fact that the January-March quarter saw smartphone shipment growing at modest 4 % with over 31 million units, according to Counterpoint Research.
Xiaomi led the marketplace with 30 % share of the smartphone shipment, accompanied by Vivo (17 %), Samsung (16 per cent), Realme (14 per cent) and Oppo (12 %) in the first quarter.
The research firm had said signs of recovery will probably show from the 3rd quarter onwards.
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