Replay launches sustainable “double green” denim

Italian denim brand Replay has released a denim range which is manufactured totally from either recycled, recovered and repurposed materials, because they look to further their developments on sustainable denim.

The Replay ‘Hyperflex Re-Used’ collection, together with Isko, consists of eco-friendly raw materials, as well as a mix of reused or recycled components. This includes recovered cotton waste fibres from additional spinning operations at Replay, meaning little or nothing at the brand goes to waste, as well as plastic bottles which happen to be crushed and re-spun, after that blended with reused cotton to create the new fabric.

The denim brand states that blend of reused cotton and recycled polyester makes its ‘Hyperflex Re-Used’ collection a “double green denim” as it involves recovering waste cotton fibres normal lost in the initial spinning process. This damage makes up around 10 percent of the virgin cotton within the skinny jeans.

The collection features styles for men, including direct fit and slim fit, and super skinny high waist fit and skinny fit for women. Each style will come in a variety of washes and are priced 150 pounds each.