Retailers and brands celebrate International Women’s Day

March 8 marks the total annual International Women’s Day. A day that not only celebrates and champions the public, monetary, cultural and political achievements of ladies all over the world but also highlights what still must be done in the ongoing fight for women’s privileges and equality for all ladies.

This year’s campaign, #ChooseToChallenge encourages women and their male counterparts to come together, call out gender bias and inequality to help create a far more inclusive world.

Much like many awareness days, makes, designers and retailers want to support a reason and for International Women’s Moment, many have launched products that give back to women’s charities and organisations, alongside campaigns advocating for women.

Luxury online merchant Net-a-Porter is taking its International Women’s Time collection one step even more this season by expanding it to include T-t shirts, jewellery and homeware, and a pledge to donate completely of the profits to Women for Women.

This season, Net-a-Porter is collaborating with 12 female designers, have created 13 exclusive pieces. There are nine T-t-shirts by Stella McCartney, Emilia Wickstead, Westman Atelier, Tove, Anya Hindmarch, Jennifer Fisher, Simone Rocha, Amina Muaddi and Ninety Percent, alongside jewellery from Roxanne Assoulin and Alighieri, and homeware from Anissa Kermiche.

Each part in the collection reflects the designers’ interpretation of female empowerment, from Stella McCartney depicting a lady superhero ‘Super Stella’ to Anya Hindmarch using artwork produced by Margaret Calvert, entitled ‘Woman at Work’, the British road signal features a female figure, while jewellery creator Jennifer Fisher provides an exclusive T-t-shirt which embraces the unity of women.

Cos is celebrating inspirational ladies entrepreneurs who have influenced positive change and anticipation against all odds during a period of adversity for International Women’s Day. The retailer has launched a campaign to highlight influential women as they discuss positive change and what it means to become a woman today. Contained in the advertising campaign is normally Lavinya Stennett, founder of The African american Curriculum, a social enterprise group founded in 2019 that works on effecting social switch, aiming to address having less Black British background in the UK Curriculum.

Sustainably and socially conscious online womenswear brand Baukjen has partnered with the Prince’s Trust to launch its ‘Sonny’ organic and natural T-shirt to raise money for the charities #ChangeAGirlsLife campaign. The T-shirt, priced 45 pounds, features the slogan ‘Sunshine’, a note designed to reflect positivity and trust during these uncertain moments. 20 pounds of each sales will get donated to the charity, helping young women who are struggling to find a job or losing hope for the future.

Baukjen founder and innovative director, Baukjen De Swaan Arons, said in a statement: “While a brand created by women for women, International Women’s Day is always near our hearts. It offers us the opportunity to unite with this customers and celebrate the sociable, monetary, cultural and political achievements of women of all ages across the globe.

“It’s fantastic to really have the opportunity to spouse with the Princes Trust on this empowering campaign, creating positive transformation for women throughout their times of need.”