Sales of Ready-Made Getaway Meals Surge
13 February, 2021
Many Koreans are ditching the traditions encircling the collective preparation of food for the Lunar New Year holiday as lockdown has been prolonged.
Rather, they buy ready-made getaway meals like jeon or Korean pancake, japchae or stir-fried cellophane noodles and tteokguk or rice cake soup.
Ssg.com, an online site run by store Shinsegae, said sales of ready-to-eat foods surged 70 percent from Jan. 24 until Feb. 6.
"The most popular were jeon, japchae and different holiday dishes that require a whole lot of ingredients to create," a good staffer said. "The ready-to-eat meals could be prepared by just heating them up."
The trend surfaced time ago but appears to possess accelerated in lockdown.
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