Samsung Beats Apple to advertise with New Locator Technology

20 April, 2021
Samsung Beats Apple to advertise with New Locator Technology
Samsung has launched a new smart tracker with an ultra-wideband (UWB) radio and Bluetooth low energy (BLE) technology.

The electronics giant on April 16 released the Galaxy SmartTag+, an upgraded version of the Galaxy SmartTag Bluetooth tracker, which came out in January.

The UWB technology can help you track missing items more accurately and use an augmented reality mode, which helps visually see them.

SmartTag+ may be the first major UWB tracking accessory going to the market, putting Samsung before Apple, which reportedly plans to unveil a similar tracker referred to as AirTags this week.

The tag could be attached to easy-to-lose items such as for example keys and even pets, in order that their location could be tracked.

With the smartphone market saturated, Samsung and Apple have already been expanding their market to smartwatches, wireless earphones and today tracking devices.