Shahid starrer 'Kabir Singh' sets a unique trend

When it comes to marketing, Shahid Kapoor's Kabir Singh team has gone one step ahead. The makers have tied up with a popular cinema chain to create a unique experience for people.

The first of its kind marketing deal makes 'Kabir Singh' becoming the first Bollywood film to have its very own Theatre. The activity will kick start with the theatre being renamed as 'Kabir Singh' ka theatre. Apart from it, the entire cinema hall will have Kabir Singh's character's personalities. This activity will be carried across 15 theatres across 15 cities in India.

Commenting on the tie-up, Producer and head honcho of T-Series Bhushan Kumar said, " 'Kabir Singh' is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing."