STB inks S$2m handle online booking program Klook to market local tourism
14 September, 2020
The Singapore Tourism Plank (STB) and online booking platform Klook have launched a S$2 million marketing partnership to market local tourism and lifestyle offerings under the SingapoRediscovers campaign, the organisations said on Monday (Sep 14).
The announcement employs Singapore in July introduced a S$45 million marketing campaign to inspire residents to have a native holiday and rediscover their house country while supporting native businesses, amid a plunge in foreign visitor arrivals because of COVID-19 travel restrictions.
The partnership will span seven weeks beginning with September, said STB and Klook in a mass media release.
It will give attention to three areas: Curated special offers for products and activities, content advancement and digital advertising to boost spending.
Businesses will get encouraged to build up new products and activities to inspire locals to explore precincts such as for example Orchard Highway, Chinatown, Civic District and Katong-Joo Chiat. These will include hotels, sights, tour operators and places to eat.
"These services and refreshed experiences would also come to be curated into bespoke bundles with attractive gives to appeal to numerous interest organizations such as for example foodies, outdoor enthusiasts, benefit seekers and weekend warriors - locals who prefer to retain their weekends fresh and exciting," stated STB and Klook.
"Examples include pairing a stay in Mandarin Orchard Singapore with a skill jam session found in the heart of Orchard Road or perhaps complementing a stay in Hotel Mono found in Chinatown with a good nostalgic journey on Trishaw Uncle Guided Tours."
STB and Klook may also create "authentic" stories, including through video assessments and livestreams, to cast a good spotlight on "hidden gems" and value-for-money promotions aswell as to improve the profile of varied home-grown businesses around Singapore, the launching said.
And to improve the reach and searchability of the many promotions and offerings under the campaign, the partners will invest in digital advertising initiatives, such as search engine marketing, display and social press advertising.
"A DIFFERENT SIDE OF SINGAPORE"
Last month, Deputy Primary Minister Heng Swee Keat declared that S$320 million in tourism credits will be given to Singaporeans in a bid to inspire domestic tourism, adding that additional information would be supplied by the Ministry of Trade and Sector in September.
“Many Singaporeans love to travel but cannot do so now … but I am hoping Singaporeans will need the opportunity to explore our regional culture and heritage, nature, art, and architecture,” Mr Heng said.
STB and Klook said they both show a common target of attempting to encourage locals to experience "a different area of Singapore".
"We anticipate leveraging (Klook's) digital advertising capabilities and extensive network of partners to amplify our initiatives, together with encouraging their users to aid curated local experiences, quality promotions and articles in the coming weeks," explained Ms Lynette Pang, assistant leader for the marketing group at the Singapore Tourism Board.
Klook's vice president for advertising Marcus Yong said the company hopes to help businesses "reignite the sector".
"Through this partnership, we desire to bring back a feeling of joy and adventure as being locals explore their very own backyard," he said.
Source: www.channelnewsasia.com
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