Swift assumes toxic masculinity in 'The Man'

02 March, 2020
Swift assumes toxic masculinity in 'The Man'
Taylor Swift dropped her directorial debut Thursday, releasing the music video on her behalf song 'The Man' where she stars as, quite literally, the person. In heavy prosthetics and convincing drag, the 30-year-old pop juggernaut parades through the video as an obnoxious man who skates through life to success because of the privilege of his gender. 

In a single notable scene Swift's male character spreads his legs wide on the subway, unnecessarily crowding the ladies next to him, and ashes a cigar in the purse of his neighbor. '

I'm so fed up with running as fast as I can / Wondering if I'd make it happen quicker easily was a man / And I'm so fed up with them coming at me again / 'Cause easily was a guy, then I'd be the person,' she sings in the chorus.At the video's end director Swift asks her male character if he could try another take, but make it 'sexier' and more 'likable.'

Swift used the video for the song off her seventh album 'Lover' to highlight that she wrote, directed, and owns it -- while going for a swipe at the executives she's been publicly feuding with since June 2019 over ownership of her early catalogue.

At one point her character relieves him on a wall bearing graffiti spelling out the titles of her first six albums, next to an indicator that say 'Missing. If found return to Taylor Swift' and another barring utilization of scooters.It's an obvious jab at music industry mogul Scooter Braun, who includes a majority stake in the master recordings of Swift's first six albums.
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