Telfar bag named very best Fashion Design of 2020
19 January, 2021
Black-possessed fashion brand Telfar has earned Fashion Design of 2020 by the look Museum because of its vegan leather gender-neutral Telfar shopping bag which became a hot commodity last year.
The Telfar Shopping Bag, dubbed “The Bushwick Birkin”, first dropped in 2014, and has been coined by various as one the accessory of the decade.
The easy, boxy carryall with twice shoulder straps, top handles and statement logo, comes in an array of colours and will come in three sizes that correspond to those of Bloomingdale’s disposable shopping bags.
Telfar, using its “not for you personally - for everybody” ethos that luxury ought to be both practical and financially accessible, features priced its coveted bag between 150 and 257 US dollars, which has led to stock selling away online in minutes.
The bag’s popularity spread rapidly after founder, New York-born Telfar Clemens was awarded the CFDA/Vogue Trend Fund in 2017. The Liberian-American developer was the first Dark custom to win the 400,000 US dollar best prize and he invested his winnings into revamping the carrier, adding more sizing and colour alternatives.
Not long following the bag turn into a celebrity favourite, spotted in the arms of superstars including Solange Knowles, Selena Gomez, and Dua Lipa.
To focus on the increased demand, Telfar launched a good bag security programme found in August 2020 to permit persons to pre-order the looking totes for a restricted period with guaranteed delivery at a later time. The initiative was a success and the manufacturer reportedly generated 10 times the revenue it had in all of 2019.
Style Museum crowns the Telfar Purchasing Bag as Fashion Style of 2020
Emily King, guest curator at the look Museum, said of Telfar’s win in a assertion: “Telfar is a firm who have were able to really redefine the partnership somewhere between themselves and their customers, so much to ensure that owning a Telfar bag is not simply running a brilliant merchandise, it’s about making a vote for things to be done differently.
“Telfar have redefined what luxury means and, within an period where true high class is having a performing health insurance and social security system, I think their slogan - ‘Certainly not for you personally, for everyone’ - rings most evident.”
The Telfar bag conquer off tough competition, from fashion designer Rui Zhou, who uses an elastic knitted fabric to create her garments to provide the illusion of an opaque ‘second skin’ and Nigerian-based designer Nkwo Onwuka who designed a new recycled textile.
Others on the shortlist included Fredrik Tjærandsen for his undergraduate level show at Central Saint Martins that went viral for his balloon dresses, while Phoebe English, Clara Jedrecy, Nataliya Brady and Ellie Grace Cumming created a good fashion collection made from nothing new.
There was also recognition for a digital anthology of sari drapes featuring more than 80 films, outfits created by Manish Malhotra for Abhishek Varman’s period drama Kalank, a suitcase made of shoes by designer Nicole McLaughlin, and a assortment of reconstructed second-hand Adidas Superstar sneakers by Helen Kirkum with Bethany Williams.
Beazley Patterns of the entire year at the look Museum announce the 2020 winners
Telfar was one among the winners of the thirteenth edition of Beazley Patterns of the entire year. The gross annual exhibition and awards period across six classes: architecture, digital, fashion, design, product and transport.
Different winners include an illustration of the Covid-19 virus, the vegan Impossible Burger 2.0 designed to replicate a beef burger, a protest effectiveness denouncing sexual violence towards ladies and LGBTQ communities in Latin America.
The entire winner was the short-term interactive installation the ‘Teeter-Totter Wall’, created by architects Ronald Rael and Virginia San Fratello with Colectivo Chopeke. The job, win won the transfer category, created a place where kids from both US and Mexico could hook up playfully through three bright pink see-saws.
Source: fashionunited.uk