The best men’s loungewear brands to help you live your cosiest life

There was a time, before a little-known global pandemic hit our newswires, when loungewear was the most uncalculated, slobbish style move a man could make. Three lockdowns later, suits and ties had well and truly been resigned to the darkest shadows of our wardrobes in place of pyjamas, joggers, dressing gowns and slippers. 

And though we're very thankful those more sartorial elements of our wardrobes have made a comeback, there'll be no second thought given to home uniforms anymore, whether thrown on after a nine-to-five from home or while sitting cosily at our desks, feigning technical difficulties as we choose comfort over sharing our video on a Zoom call.

All of which has brought us to a point when old band tees and tracksuit bottoms (AKA embracing your inner slob) just won’t cut it when it comes to loungewear. An investment in comfort is one of the best decisions you can make and that means familiarising yourself with the men’s loungewear brands that are soft, stylish and anything but slobbish...

A go-to for great value tailoring, Reiss has placed more emphasis on loungewear than ever in recent collections and the result is just as refined as its three-piece suits. Using soft jerseys in neutral tones such as grey, stone, rust and sage, our favourites have to be the tracksuit co-ords, while the more recent addition of a mocha-hued cosy fleece is just the thing for some autumnal hibernation. 

Brightening up the mundanity of a life spent in loungewear, Pangaia’s sweats and tees take on every colour of the rainbow in a selection of ultra-vivid hues and pastel tones, adopted recently in bright pink by such style icons as Harry Styles himself. But the brand’s greatest selling point is its eco-conscious credentials. With the label applying innovative and sustainable approaches to its garment construction, you’ll find materials such as eucalyptus pulp and seaweed powder subbing in for those more harmful fashion culprits, plus peppermint oil treatments to keep things naturally antibacterial. Go on… be more Harry Styles.