The Sri Lanka Association plans to spend Rs. 5.3 billion in tourism promotion in 2018

 The Sri Lanka Association of Inbound Tour Operators (SLAITO) and The Hotel Association of Sri Lanka (THASL) in a joint announcement on Monday appreciated the efforts by Sri Lanka Tourism Promotions Bureau (SLTPB) and Sri Lanka Tourism Development Authority (SLTDA) to expedite the Digital advertising campaign planned for early 2018 and the Global advertising campaign scheduled for mid-2018.

The statement said that the promotional plans for Sri Lanka Tourism have been long overdue and the industry has felt the need to fast-track such plans to lend high visibility to the destination. Overall, arrivals to Sri Lanka have slowed, with only a 3.2 per cent growth in arrivals until end-December 2017.  Sri Lanka’s tourism industry has felt the downturn during summer 2017 and Winter 17/18 due to increased room inventory and aggressive promotions from competing destinations such as Thailand, Malaysia and Indonesia. “However, the recent promotional work undertaken by the SLTPB has resulted in an increase of 24 per cent in the Dutch market and 7.3 per cent in the U.K. market. SLTPB Chairman Mr Udaya Nanayakkara together with SLTDA Chairman Mr Kavan Ratnayake have been instrumental in fast tracking the International Marketing Campaign within the brief span of five months,” it said.

The communique further congratulated the Boards of SLTPB and SLTDA for pushing promotions despite various obstacles and challengers. The cooperation between SLTPB and SLTDA has is a major contributor to the effectiveness and speed of the promotions.

Both associations received support from their respective board nominees who made tireless efforts to voice industry concerns. This has resulted in the action plan passed by the respective board targeting spends in excess of Rs. 5.3 billion for calendar year 2018, the highest estimated spends ever in the history of Sri Lanka tourism. 

The associations have urged board members to continue to support the respective boards of SLTPB and SLTDA and to make the Sri Lanka Tourism a major contributor to the economic development of the country.