Tinder adds new features as love seekers stay virtual
24 June, 2021
Dating app Tinder on Tuesday added more ways for folks to access know the other person from afar before meeting in a global changed by the pandemic.
"People want to take additional time to get to know somebody virtually before making a decision that they want to match and meet offline," leader Jim Lanzone said while briefing AFP on the iphone app updates.
The smartphone app for finding love, whether fleeting or life-long, unveiled new features including playful "Hot Takes": multiple-choice questions to see whether users' "flirty banter" is in sync.
Tinder can be providing an option to add videos to user profiles to provide glimpses of people's lives, interests or adventures.
As the pandemic accelerated trends of remote work, learning and socializing, in addition, it gave momentum to cultivating new relationships deeper online before investing in connecting in the real world, according to Lanzone.
"Twenty-somethings today want something a little bit different, which is more substantive and more virtual-first," Lanzone said.
"That trend, generationally, was pre-Covid. Then Covid just really cemented it across all generations."
The "Gen Z" demographic, discussing people within their early twenties, makes up about over fifty percent of Tinder's users, in line with the company.
"The ultimate need for people is to meet offline, and also to have a genuine relationship in real life," Lanzone said.
"How they get to that point and the tools they use to access that point have shifted."
Tinder makes its money from subscriptions that provide more features than the basic free usage of the platform. The iphone app comes in some 190 countries.
The dating app is known because of its trademark system of swiping directly on a screen to signal interest in someone's profile and left to pass on them.
Tinder, owned by Match Group, boasts being the top dating app in the US and elsewhere.
Despite obtaining a reputation as an app for everyday sexual encounters following its launch in 2012, Tinder is just about the top dating site for marriage, according to a recently available report on wedding website The Knot.
"Not merely are we one of the leading sources of relationships and marriages, we are also one of the leading reasons why there's been an increase in interracial relationships," Lanzone said.
"That originates from getting beyond your social circle and opening up these possibilities."
Source: www.thejakartapost.com
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