Why content marketing is extra important now than before Covid-19

The growth and reach of digital media in the last decade radically shifted how companies are promoted and just how they interact with customers.

Chief executives and founders are reachable about social media, and one tweet from a disgruntled client could negatively impact a brand’s image. Marketing evolves each year. But the pandemic changed the way audience members take in information and shop. Digital media, especially social media, became important channel to find out about businesses, read product critiques, and engage employees. Not merely did that drive companies to up their marketing game, but it magnified the value of content marketing.

Content marketing involves creating and distributing content for a company’s market. It takes various forms such as for example video, infographics, written content, videos, social mass media posts, e-books, webinars, ­­ and podcasts. About 86 % of companies use video content material as a advertising tool, in comparison to 63 % in 2017, relating to a 2021 Wyzowl’s State of VDEO SALES MARKETING survey.

The main reason to produce marketing content to begin with is to connect together with your audience and help answer any questions they could have about your brand. By creating content material, you slowly build trust, familiarise your audience together with your core values and retain customers.

For example, a training video series with a founder of a organization shared on social media, on the story behind a business, may humanise a brand and help build rapport.

Some 51 % of these polled by a Think with Google survey, analysis a purchase they intend to try to make online. That means that the more content material there is about your company on the web, whether it’s reviews, explainer videos, or analysis papers, it can influence your customers’ decisions.

Content marketing can be the best way to establish yourself as a idea leader on your industry. If you're a scientist, in that case publishing content in science journals could help build you as an expert and increase your visibility. Based on your line of business, this may take the type of exploration papers, producing guest columns, speaking on business panels, or it may be in the sort of video.

Dubai based Huda Beauty founder, Huda Kattan, rose to fame and became a beauty professional because of her beauty site. She leveraged the platform to talk about product critiques, provided make-up application tutorials and beauty routines. When she launched her cosmetics line a few years soon after, she had gained more than enough traction that assured her success. Becoming a thought leader, positions you as a business expert, promotes your organization, and builds trust together with your audience.

It is not only about creating marketing content, but to make sure it is engaging plenty of to come to be shared. Having your content shared is free advertising and marketing that could bring about sales. Observe what kind of content is normally trendy in your field and package it in a manner that attracts your audience.

There are lots of options when it comes to making and sharing content, and your choice boils right down to understanding your audience and speaking in a language they understand.

For instance, in case you are targeting Gen Zers (those born 1996-2012), in that case leveraging a social media platform like TikTok may be more relevant. US teen users accounted for 32.5 % of TikTok’s active users, according to figured published by Statista last year.

A good good tip to keep in mind is to produce evergreen content, even though it can be hard to keep up all the time, nevertheless, you want to ensure that up to you can, your content is generally relevant. An inside design and style agency could share short styling movies, and a marketing professional could share a free e-book on how to market a start-up.

As advertising trends evolve, what’s specific is that content marketing is more significant this season and businesses should spend money on.