Would you head to an Amazon beauty salon?

Before I sat in the stylist’s chair at Amazon’s new beauty salon my tresses had only been seen to twice by a specialist in the previous 1 . 5 years. This hiatus resulted in an enormous growth spurt but too little maintenance meant it invariably finished up in a scruffy pineapple bun at the top my head.

A technology-focused brand synonymous with instant clicking and rapid delivery was not where I thought I would go when enough time came but novelty, narcissism and the delight of an offline assignment ushered me enthusiastically to Spitalfields in east London.

Thankfully, I wasn’t met with a robot-stylist wielding some digitally enhanced scissors but the very personable and professional stylist Kelly, who you can view giving me a much-welcomed makeover.

Not quite happy with dominating the web sales market, Amazon’s first - and only - gadget-filled beauty salon in London is a somewhat bizarre departure from its core business.

Nevertheless, months after it launched Amazon Fresh, a till-less supermarket, the retail company has brought its love of tech to the tresses of individuals in the UK capital.

Set over two floors, the sleek salon in the Liverpool Street commercial district is trialling the most recent industry technology, from augmented reality hair consultations to point-and-learn technology.

“We want this unique venue to bring us one step nearer to customers and it will be considered a place where we can collaborate with the industry and test new technologies,” said John Boumphrey, Amazon's UK country manager.

Haircare bottles are put above sensors that reveal product information on a mounted screen whenever a hand passes over them. Clients can scan QR codes that will take them to the Amazon website where they are able to buy whatever the stylist recommends, to be delivered directly to their home.

Amazon has partnered with hair stylist Elena Lavagni, founder of high-end, Belgravia-based Neville Hair & Beauty to provide the service, with a snip using 180-degree blades, a liquid-gold protein treatment and a high-tech conditioning treatment called the steam wash.

For those seeking a far more drastic change, gone are the old display books featuring differently coloured hair samples. The salon’s augmented reality colour station lets clients see what their locks would look like in an eclectic selection of shades.

Every styling area includes a wireless charging dock and an electronic tablet stocked with the latest magazine issues, an green method for clients to immerse in the most recent trends and stories while they’re being pampered.

Amazon says the salon has been busy because it opened its doors in May but it doesn’t plan to open another. The business calls the Spitalfields venture "an experiential venue" where it shows off new products and the most recent industry technology. It really modernises the pampering process and if Amazon doesn't open more, it'll be up to other industry leaders to take smart salons forward.