Wrangler plans new jean created from regeneratively grown cotton
11 September, 2020
Wrangler is celebrating the advantages of regeneratively grown natural cotton through a new jean it plans to develop. The denim manufacturer is seeking new cotton farmers with whom to spouse, specifically those that can demonstrate and file soil-carbon and biodiversity improvements.
The new jean will be introduced within the Jeans Redesign project from the Ellen MacArthur Foundation. The job comprises of over 50 denim brands who follow the concepts of circular economy for great impacts on the environment, society and the health of those employed in its industry.
Wrangler strategies to create what it telephone calls the "Retro Premium Regenerative Jean collection," and is looking for natural cotton farmers globally to create the new jean. The company is asking farmers to send documented evidence of improved soil health insurance and environmental benefits resulting from their adoption of regenerative agricultural devices.
“A circular market is symbiotic with regenerative agricultural procedures,” Roian Atwood, Wrangler's senior director of global sustainable organization, said in a news release. “Wrangler is usually amplifying our commitment with this call to action as we work with farmers to rapidly level the way to obtain sustainably-grown cotton. Because of this project, we’re looking to discover the best of the best.”
Source: fashionunited.uk