Athleta launches its primary sleepwear collection

Athleta is delving into sleepwear. The popular, Gap Inc.-owned women's athleisure brand has launched the primary collection within its latest sleepwear category.

The 14-piece collection includes t-shirts, camisoles, shorts, joggers, night gowns and a sleep romper. All bits are manufactured from ultra-soft, lightweight fabric that happen to be sustainable and pure. These fabrics include organic natural cotton and Tencel Modal jersey.

The brand built each piece with breathability and comfort to greatly help aid in uninterrupted sleep.

“Increasingly more women are focusing on self-treatment and holistic wellness, and by offering sleepwear we're able to support her total lifestyle-from active overall performance to rest,” Mary Beth Laughton, Athleta's president and CEO, commented in a statement. “We know from our masks release this spring, that innovative category additions can be a smart way to introduce extra customers to our Athleta brand. We are excited about the opportunity of reaching a lot more ladies while providing them an chance to make recovery a key component of their day to day activities.”

Athleta's sleepwear collection happens to be available through the brand's e-commerce site, with prices which range from 34 to 74 us dollars.