Bruno Mars launches initially fashion line with Lacoste

French heritage fashion brand Lacoste is normally teaming up with Bruno Mars to start the singer’s primary fashion collaboration launching in March 5.

For the fashion collection, Bruno Mars has generated the line with Lacoste using what he calls his designer alter ego, dubbed “Ricky Regal”. The singer explained that whenever on stage his name is usually Bruno Mars, “when I’m making lavish deluxe garments, I go by Ricky Regal”.

The collection is inspired by a “lust forever and an entrepreneurial Midas touch,” added Lacoste in the news release, and bridges Mar’s enigmatic personality and unique style with the French fashion brand’s blend of sport and luxury.

The collaboration started in Los Angeles, following a meeting between Mars and Louise Trotter, Lacoste’s creative director, and the French brand explains that they gave the singer “free rein to his imagination” and in exchange the American artist “pushed all of the limits to give lifestyle to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile”.

Commenting in the collaboration, Mars explained in a statement: “I’ve been very fortunate to have already been asked to do collaborations in the past, but it always was included with rules. Lacoste was the first and only brand having said that ‘Bruno that you can do whatever you wish.’ The respect of such imaginative freedom coming from a heritage fashion property was an honour.”

Bruno Mars creates vogue collection under ‘Ricky Regal’ artist alter ego for Lacoste

The Lacoste x Ricky Regal collection is explained by the brand as “everyday sports high end” and includes a selection of ready-to-wear clothing, footwear and accessories for women and men.

The sportswear is both casual and dressy and centres around fluid shirts and pop tracksuits, alongside shorts, polo shirts, T-shirts, pants, slides and socks, in addition to a couple of aviator sunglasses.

The designs provide a colourful and seductive palette of bold colors including mustard yellowish, petrol green, eggplant purple, coral crimson and tie-dye, coupled with 1970s nostalgia, with velvet, silk and cotton materials.

Trotter added: “Collaborating with Bruno and getting into his unique environment has been a great adventure, he has a clear vision and is obsessive with every detail. From concept to fittings, there wasn’t an individual aspect that he had not been fully involved.

“With Ricky Regal x Lacoste, Bruno has generated an extravagance sportswear brand that bridges the Lacoste sportswear heritage and his own seductive design.”

The first Lacoste x Ricky Regal collection will release on March 5 through a global network of 18 exclusive retailers and you will be available from March 8 at selected Lacoste boutiques and lacoste.com. Prices range between 20 to 180 pounds.