Wish after a rainbow - a new ray of desire with Greendigo FW21

The year 2020 has turned into a catchphrase for uncertainty and challenges. The pandemic, the lockdowns, and the new normal have been particularly hard on children. Youngsters who cannot stop running around and participating in all day stayed cooped up indoors for weeks. The little kinds who loved to explore, find out, and experiment, quickly adapted to the means of online learning. While parents struggled and grumbled, the little and innocent kids managed to thrive, despite all odds.

Greendigo’s new collection ‘Wish upon a rainbow’, is motivated by this very hope and positivity that children bring. With their new collection, they pray that the days to come happen to be filled with rainbows every day.

Continuing with the brand’s promise of offering safe and secure organic cotton clothes for children, they have introduced fresh designs within their clever attire section. Babygrow onesies feature additional fabric or control keys to offer a good fit even for growing infants. Drawing a whole lot of insights from parents of newborns, Greendigo intends to handle their pain tips with innovative designs. For example, their new swaddle handbag which solves for babies kicking off their blanket and parents worrying about babies being left cold. Babies can be safely zipped in the swaddle carrier and sleep soundly during the night. To offer more selection in the baby segment, they have created sets of essentials such as bibs, booties, diaper addresses and mittens furthermore to special surprise packaging that will allow customers to pick their own range of baby items for gifting.

The brand strongly believes that businesses have to run responsibly in order to counter the environmental, political and economic challenges that plague the world today. Their whole source chain, from farms to factories, and from fabrics to dyes and colours is 100% accredited by the Global Organic Textile Regular (GOTS). This affirms the organic status of recycleables and in addition guarantees that the developing processes are environmentally and socially sensible. While as an early stage startup, Greendigo has already been aligned with 10 UN SDGs. The brand has also eliminated make use of all plastic material from their product packaging and uses just reusable and recyclable product packaging.

Greendigo currently retails simply through their direct-to-client ecommerce channel and gives worldwide. The brand can be focusing on B2B / wholesale orders from bulk buyers in India and abroad. With certifications and ethical manufacturing practices set up, the manufacturer aims to attract customers from environment over who believe in responsible production, consistent with their vision of earning organic the new normal.