Burberry unveils Chinese New Year 2021 campaign

Burberry has tapped designs Liu Wen and Wang Xiangguo for its Chinese New Year 2021 campaign, having a limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese Year of the Ox.

The Chinese New Time campaign, captured by photographer Feng Li, aims to celebrate the “majesty of the natural world,” explains Burberry in a press release, highlighting the entire year of the Ox’s association with the planet earth.

The limited-edition collection features the classic Burberry check, featuring heritage Burberry trench coats and sports-influenced pieces, along with new a new red and yellow colourway of the Olympia bag, inspired by the architecture of Burberry’s show venue, Olympia London.

Commenting on being the main campaign, version Liu Wen, explained in a affirmation: “My primary ever international present was Burberry, so that it feels surreal to possess life come back to where it started and to collaborate with the company again for the Year of the Ox.

“Burberry’s campaigns are definitely so creative and surprising, and this time was no different. The shoot occurred in a lovely park and when I face nature, my entire being revitalises - I absorb not simply its beauty but also a sort of energy. It inspires me to keep my passion towards my work and my desire to always keep exploring.”

Additional highlights for women include a bomber jacket trim from check nylon, patterned with striped rib-knit trims in a textured towelling, a pussy-bow blouse on Italian-woven silk crepe de chine and a column skirt trim from light and portable check all with the Monogram motif.

While for guys you will find a clean-lined car layer crafted in Italy from yarn-dyed check nylon, reversing to a contrast check, a good Merino wool polo t-shirt in jacquard-woven check, topped with a contrasting collar and placket and a good cardigan in jacquard-woven check, cut to a good relaxed fit and finished with rib-knit trims. In addition, there happen to be T-shirt’s and hoodies published with the Burberry company logo and a montage of motifs.

The Burberry Chinese New Year collection comes in select stores globally.