Disney+ streaming service hits 50 million users
10 April, 2020
The Disney Company on Wednesday said its television streaming service has already won 50 million paid subscribers just five months after its launch within the US.
Disney+ unrolled in India and eight Western European countries in recent weeks.
About eight million of its paid subscriptions are in India, where Disney+ is obtainable in conjunction with existing Hotstar service.
“We’re truly humbled that Disney+ is resonating with millions round the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and every one of Latin America later this year,” direct-to-consumer and international chairman Kevin Mayer said during a release.
The Disney Company last month unrolled Disney+ streaming service in seven European countries, but had reduced bandwidth — and hence reduced output quality — due to the heavy demand on network infrastructure during the coronavirus crisis.
Strict confinement rules are keeping many people reception during a bid to curtail the outbreak, effectively providing a huge captive audience for the US entertainment giant’s contender within the streaming market.
After its US launch last November, Disney+ is now streaming in Austria, Britain, France, Ireland, Italy, Germany, Spain and Switzerland.
Disney is hoping its subscription rate of 6.99 euros a month (œ5.99 in Britain and $6.99 within the US) are going to be alittle price to buy in-home access to its blockbuster films and franchises.
It aims to compete with Netflix, Apple and Amazon by leveraging its huge catalogue of Disney animated classics along side its Pixar, Marvel and National Geographic movies — to not mention its wildly successful “Star Wars” franchise.
Leading television streaming service Netflix reported having 167 million subscribers during a quarterly income statement early this year
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