How TikTok is capitalising alone 15 minutes of fame: Business Extra
24 March, 2021
"You want to inspire creativity and create joy."
That's what it's all about at TikTok, according to Shant Oknayan, an over-all manager for the spot at the social press platform's parent business ByteDance.
As the wildly popular short-form video sharing iphone app grows, Mr Oknayan tells The National it has no strategies to grow up. The joyful content its users generate is definitely big organization for advertisers.
He says influencers have a significant role to take up for companies seeking to sell goods, and audiences are developing rapidly here in the region. Best TikTok influencers in the GCC elevated their follower count by typically 65 per cent between February and August 2020, according to info analytics company Anavizio.
Mr Oknayan as well answers queries about how precisely the platform is moving on from lockdown, how TikTok differentiates itself from various other social media firms and how user personal privacy and disinformation is addressed.
Source: www.thenationalnews.com
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