iPhones revenue to exceed $200bn by 2022, report says
08 June, 2021
Revenue of Apple’s iPhones might exceed $200 billion next year as the version steadily increases its talk about of the $560bn smartphone industry, according to a fresh report.
The iPhone will secure 40 % of the total smartphone hardware market by value in 2022 but is merely expected to take into account less than 20 % of products sold, a Juniper Analysis report showed.
Although smartphone purchase cycles are lengthening, Apple has managed to convince users to purchase higher-priced models.
The Cupertino-based company has done this through a “curation of a solid hardware and software ecosystem, which other vendors possess only limited opportunities to do in the current marketplace”, the report said.
Subsequently, Apple’s average selling price will go up in the coming years, while Android products will decline, unless they can leverage technologies like 5G or introduce new design features, such as foldable phones, in to the market, it added.
Smartphone sales dipped found in 2020 due to discretionary spending took popular amid the coronavirus pandemic-induced recession around the world. Even so, pent-up demand possesses helped smartphone sales to recuperate during the first half of this year.
Smartphone vendors shipped practically 346 million devices during the January-March period, a far more than 25 per cent annual surge found in shipments, according to the International Data Corporation.
Apple said it had 1.5 billion active equipment this past year, a jump from 1.4 billion in 2019. In comparison, there are a lot more than 2.5 billion active Android units - incorporating brands such as Samsung, Huawei and Xiaomi - with the platform supporting both top quality and budget-conscious equipment, relating to Google.
Despite the level of devices, Android suppliers are likely to struggle to compete in future, Juniper's report said. Vendors that focus on a particular segment and spend money on high grade features, such as audio and camera technology, won't appeal widely more than enough to compete at level in the smartphone industry, it added.
“Feature diversification alone isn't enough for lasting achievements found in the crowded smartphone market,” explained Nick Hunt, the report’s co-writer and associate analyst in Juniper.
“Apple and Samsung experience succeeded in fostering company loyalty, which smaller suppliers have struggled with, in spite of many introducing new capacities. These players need to pair good features with solid branding to possess sustained success.”
Meanwhile, Chinese smartphone-maker Huawei’s market talk about is expected to drop to just over 9 % next year, from 11 % last year due to US sanctions, according to Juniper. This is likely to positively affect various other Chinese smartphone-makers.
“We expect BBK, the maker of Oppo, Vivo, Realme and OnePlus smartphones, could have over 200 million smartphones shipped in 2022 … so that it is the third greatest player,” the report said.
Source: www.thenationalnews.com