Microsoft ends game streaming, teams up with Facebook

Microsoft said Mon it was throwing in the towel on its livestream gambling platform and teaming up with Facebook to raised contend with rivals like Amazon-owned Twitch.

Microsoft Mixer will be shuttered in July 22, the tech giant said on a statement.

"It became clear that enough time needed to grow our very own livestreaming community to scale was away of measure with the perspective and experience that Microsoft and Xbox need to deliver for gamers now, thus we've made a decision to close the operations area of Mixer and support the city transition to a fresh platform," the Mixer team said.

The gamers will be encouraged to transition to Facebook Gaming, which has some 700 million people who play or watch games on a monthly basis.

"We will continue to work to transition the Mixer community over another few weeks. Starting on July 22, all Mixer sites and software will redirect users to Facebook Gambling," explained by Phil Spencer, head of Xbox, the games division of Microsoft,

Microsoft announced it was purchasing the livestream service Beam on August 2016 to bolster its effort to improve its ranks of people who play and watch games online.

But the service, renamed Mixer in 2017, struggled to gain traction against Twitch, Google-owned YouTube and Facebook Gaming.

Spencer said the proceed to shutter Mixer allows Microsoft to concentrate on its other video gaming attempts including "the world-class content material being made by our 15 Xbox Video game Studios, the development of Xbox Game Move, the start of Xbox Series X, and the global possibility to take up anywhere with Task xCloud," discussing the cloud-based game service.

"Bringing that vision to life, for as many persons as possible, will dsicover us working with different partners, systems, and communities for years to come," Spencer added.

"It will also discover us adjusting our technique to best serve players wherever they collect daily, which include the group of livestreaming."