MyWardrobe HQ to introduce luxury menswear rental with Belstaff

MyWardrobe HQ, the fashion and luxury local rental and resale platform, is branching into menswear, after announcing a good collaboration with Belstaff to introduce the market’s first luxury local rental offering for men. 

This rental collaboration isn’t about tuxedos and formalwear, MyWardrobe HQ x Belstaff will offer men everyday clothing and outerwear, through Belstaff’s Icons range of bestselling waxed cotton and set jackets like the Trialmaster, Racemaster and Gangster.

The partnership is “symbolic of how fashion is changing,” added both brands, and can focus on both a millennial customer with a “no ownership” mindset, purchasing and sharing clothing within an exploration of fashion and greener shopping and also to those wishing to invest in key wardrobe items that last forever. 

Fran Millar, leader at Belstaff, said in a assertion: “Belstaff has been producing apparel for close to a century and we are very happy to be offering a new customer the possibility to rent before they purchase. Whilst our Icons array is rooted ever sold, the fits have been modernised to offer a modern-day addition to any wardrobe. 

“MyWardrobe HQ offers a distinctive service with sustainable fashion in its core, which works together with our built forever design philosophy. We anticipate our continuing partnership with My Wardrobe HQ, promoting a circular style economy.”

Currently, there are no menswear rental offerings in the UK apart from event wear, explains MyWardrobe HQ. Nevertheless, it adds that there surely is demand, with Jane Shepherdson, couch MyWardrobe HQ stating that 30 percent of its existing data source are currently men. 

MyWardrobe HQ also noted that menswear marketplace in the UK was worth 15.4 billion pounds in 2019, relating to Mintel UK market report, and twenty five percent of the total value of the UK menswear rental market is worth 3.85 billion pounds. 

Shepherdson added: “Rental is going from strength to power in the womenswear industry, and menswear is an obvious next step - actually, thirty percent of our existing database are men so we know that the demand is there. 

“Belstaff were our first choice of launch partner, due to we wished to offer something that is very different to the traditional ‘function’ dressing that the men’s local rental market is well known for. We couldn’t come to be prouder of the partnership with Belstaff a company that's synonymous with long-lasting quality and expert craftsmanship.”

The Belstaff menswear offering will start with a selection of what it calls its “stick out pieces” like the iconic waxed cotton Trialmaster, a four-pocket field jacket that was quickly adopted by the moto community when it launched in 1948, and extra waxed cotton styles just like the shorter Racemaster, and the café racer styled Kelland. 

Belstaff’s 6oz waxed cotton is both wind and water-resistant, produced sustainably by the Uk Millerain, a mill operating found in the north of England since the late 19th century. 

Leather styles may also be available, like the Trialmaster Panther, a hand-waxed, water-resistant household leather variant of the iconic discipline coat, the V Racer, a minimalistic café racer style from the 1960s and the Gangster, a shorter field jacket style with an adjustable in shape, originally introduced in 1969.

There will also be a selection of womenswear available, including the Trialmaster in waxed cotton, the Marianne, a classic biker design household leather, and the Mollison, a café racer design with clean lines and moto-inspired quilting in the shoulders. 

To mark the launch, MyWardrobe HQ is hosting a good panel event today, February 19, as part of London Manner Week. The panel will see Shepherdson talking with Dylan Jones, editor of British GQ, Belstaff company ambassador actor James Norton, Wilson Oryema, the artist, writer and model, and Misan Harriman, the Nigerian-born British photographer, who lately had taken the portrait of the Duke and Duchess of Sussex to announce their pregnancy news.

MyWardrobe HQ launched found in 2019 with the purpose of encouraging buyers to support the style industry by looking in new ways to shop, by championing conscious intake through rental. Its initial offering was modern-day and luxury fashion for ladies, and in September 2020, the platform added its first ever childrenswear offering. The business believes that fashion rental may be the solution to consuming trend in a sustainable way.