New Cotton Job launched to prove circular trend possible

25 November, 2020
New Cotton Job launched to prove circular trend possible
The European Union is funding a fresh project to harness fashion industry collaborations and technology to create circular fashion. Under the ‘New Cotton Job,’ a consortium of makes, makers, suppliers, innovators and exploration institutes will end up being tasked with proving that circular, sustainable fashion “is not only an ambition, but can be achieved today”.

The twelve participating fashion companies and brands include Adidas and the H&M Group, together with Finnish biotechnology group Infinited Fibers Company, Aalto University, Fashion for Good, Frankenhuis, Inovafil, Kipas Textiles, REvolve Waste, Climb, Tekstina, and Xamk.

The project, which has received 6.7 million euros in funding from the European Union’s Horizon 2020 research and innovation programme, aims to not only demonstrate an completely circular model for commercial garment production. This would be considered a world-first in the style industry and it expectations that it will inspire and act as a steppingstone for “a great deal larger circular initiatives” in the market going forward.

To show circularity in textiles, more than a three-time period textile waste will be collected, sorted and regenerated into Finnish biotechnology group Infinited Fiber Company’s unique, cellulose-based textile fibres. The fibres will be used to create several types of fabrics for outfits which will be designed, manufactured and purchased by global brand Adidas and firms in the H&M Group, explained the job in a statement.

The initiative will also include at the end-of-use, apparel take-back programmes that will collect the clothing to look for the next phase in their lifecycle. Clothing that can no longer be worn will be came back for regeneration into brand-new fibres, “further contributing to a circular economy in which textiles never go to waste, but happen to be reused, recycled or regenerated into latest garments instead”.

Adidas and H&M Group sign up for EU-funded circular, sustainable manner project
There is “high prospect of circularity within the textile industry,” explains the EU, but as well notes that there surely is “urgent need” for the development of technologies to create and design sustainable and circular bio-based elements. Making sustainable goods commonplace, reducing waste materials and leading global work on circularity happen to be outlined in the European Commission’s EU Circular Market Action Plan as essential for Europe’s efforts to operate a vehicle sustainable growth.

It really is hoped by funding ‘New Cotton Project’ alongside a good consortium of companions from Finland, Portugal, Sweden, Germany, HOLLAND, Slovenia and Turkey, it will help directly addresses what the EU telephone calls “critical problems” while pioneering the execution of a good circular operating style for the textile industry.

The ‘New Cotton Job’ is in direct response to the actual fact that almost all of the textile industry’s environmental problems relate to the raw materials employed by the industry: cotton, fossil-based fibres such as polyester, and viscose as the most common man-built cellulosic fibre, are connected with serious environmental concerns.

It is hoped that this research initiative will give you a “valuable solution for textile waste and an alternative to the industry’s reliance in virgin materials like natural cotton” as the job recaptures the valuable recycleables in discarded attire and regenerates them back to high-quality, cellulose-based fibres which can be spun into new yarn, woven into new fabric, and designed into new dresses - over and over.

As this is actually the first task of its kind, the consortium also notes that this is an opportunity to identify and discover solutions for probable bottlenecks to scaling up circular textile development and for calculating environmentally friendly impacts over the lifecycle of textiles.

Infinited Fiber Firm to lead a fashion consortium to demonstrate circular fashion possible
Infinited Fiber Business, whose patented technology can certainly regenerate cellulose-rich textile waste into different fibres that appear and feel just like cotton, is top rated the consortium of 12 firms and organisations that span the whole supply chain. Companies Inovafil, Tekstina and Kipas will use the regenerated fibres to create yarns, woven fabrics and denim respectively, while Adidas and firms in the H&M Group will design, manufacture and sell garments created from the fabrics.

In addition, sportswear brand Adidas may also be collecting customer feedback and insights and, developing its textile take-back program to reintegrate returned apparel back to the loop.

Other members of the consortium including Frankenhuis will sort and pre-process the textile waste material used in the project, as the South-Eastern Finland University of SYSTEMS (Xamk) will establish a complex solution for the constant processing of textile waste materials fibres for pre-treatment and REvolve Waste material will collect and manage data in textile waste products to estimate feedstock availability on Europe and define the grade of the used textile waste products.

Rise, the research institute of Sweden, will carry out the sustainability and techno-economic analyses for the job as well as Infinited Fiber Company, and managing the eco-labelling for the job and subsequent materials and garments. While Finland’s Aalto University will analyse the developed ecosystem and circular organization models extra broadly to help define the virtually all feasible business design for the project.

Sustainable fashion innovation platform Fashion once and for all will facilitate stakeholder cooperation and conduct training, leading all project communication, branding and dissemination with support from Aalto University and Infinited Fiber Company.

“We are very fired up and proud to lead this task, which is breaking innovative ground with regards to building circularity in the textile industry a reality,” said Infinited Fibers Company’s co-founder and chief executive, Petri Alava. “The enthusiasm and dedication with which the whole consortium has get together to work at a cleaner, more sustainable future for manner is truly inspiring.”
Source: fashionunited.uk
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