Nike replaces executive who resigned over son's sneaker reselling business
10 March, 2021
Nike, the world’s largest athletic brand, named a replacement for a top executive who resigned after a written report detailing her son’s lucrative business reselling sneakers.
Sarah Mensah gets control as vice president and general manager of Nike’s North American operations, effective immediately, overseeing sales, marketing and merchandising in your community, the business said in a statement on Tuesday.
Ms Mensah had worked as a senior executive at the NBA’s Portland Trail Blazers before joining Nike in 2013.
Nike also said Amy Montagne has taken over its Asia-Pacific and Latin America division, sliding into Ms Mensah’s previous role, and Aaron Cain was named vice president and general manager of the shoe giant’s men’s business.
Ms Mensah replaces Ann Hebert, a worker greater than 25 years who abruptly left this month, just days after Bloomberg Businessweek reported on her behalf 19-year-old son, Joe. Recognized to his customers as West Coast Joe, he flips thousands of dollars in sneakers for profit each month and used a debit card in his mother’s name.
Nike leader John Donahoe addressed the controversy on Monday throughout a Nike all-hands meeting for the North America team, according to create website Complex. He discussed concerns about the integrity of its product releases, when consumers scramble for a limited number of sneakers.
“This incident has sparked questions in a few of our consumers about if they can trust us, particularly around launch product,” Complex quoted Mr Donahoe as saying.
Nike is seeking to root out bots that make an effort to snatch up sneakers online before regular customers can, he said.
“We’ve been working on anti-bot technology going back many years,” Mr Donahoe said. “That's part of the solution, but we must double down our efforts.”
Nike also plans to update its policies to clarify what's befitting employees and their own families, Complex reported. The company didn’t immediately react to a obtain comment.
According to the Businessweek report, Ms Hebert disclosed information regarding her son’s business to Nike in 2018. The business has said that the executive didn’t violate company policies and there is no commercial affiliation between Nike and the resale business.
Following her exit, a Nike representative said Ms Hebert made the decision to leave.
Source: www.thenationalnews.com
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