The Alkemistry launches new craft concept
21 August, 2020
London-based good jewellery brand, The Alkemistry provides launched a fresh concept which allows customers to weave their particular little bit of jewellery from 18-carat gold chain and vibrant silk.
The concept is named ‘Kumachi’ and honours a historical Japanese weaving technique, which aims to harness luxury, craft, mindfulness and sustainability into one product.
The Alkemistry founder and imaginative director, Kirstie Gibbs said in a statement: “During lockdown I began to practise Japanese weaving in an effort to relax. I in the near future realised that it had been a wonderfully meditative and satisfying process, so I decided to design a weaving kit using precious materials, that we could offer at The Alkemistry. It’s an ideal activity for those wanting to enjoy something creative, relaxing but luxurious in the comfort of their own house.”
Kumachi derives from two Japanese phrases, ‘kumi’ meaning ‘coming alongside one another’ and ‘hachi’ meaning ‘eight’, signifying the entwining of eight cords, and each Kumachi kit contains four colours of silk thread, an 18-carat gold chain and clasp, a weaving wheel, a luxe cup sand timer and a scroll with step-by-step instructions.
Each color of silk thread provides enough length to create three different versions of the bracelet, meaning customers can craft something totally specific, with 32 different color combinations available, including the option of earning a bracelet in every one colour.
The Alkemistry believes that “luxury should be everlasting” and has built Kumachi part of its ‘Always’ concept, and therefore in the future, customers can return their Kumachi chain to The Alkemistry to be upcycled into something new.
Gibbs added: “We believe that okay jewellery should last a lifetime. Diamonds and gold are a few of the most precious and strong factors on earth, meaning we can maintain transforming them to match your style. This level of upcycling ensures less waste and makes buying treasured materials a far more sustainable option.”
Source: fashionunited.uk
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