The future of fashion: Hybrid pieces

The apparel sector must review its industry as responsible consumption and the desire to have less and mindful buying grows. It is no longer enough to count on the freshness of fresh trends. To become convincing, manner is rethinking its ideals, committing itself to great causes, increasing its CSR insurance plan a notch and, most importantly, communicating its very good will tirelessly. Even so, another approach is possible, that of the product itself.

In terms of fashion, beyond sportswear, selling a product to the common consumer by discussing its degree of innovation is not actually a widespread technique-this could well change. For a couple seasons now, and much more consequently since the start of the pandemic crisis, unusual patterns have already been appearing. These happen to be based on the proposal of hybrid items, from two-in-one use to practicality, but it’s not just that.

In September 2019, seen on the podium of the Off-White label, was model Audrey Marnay with an unusual accessory in her proper hand: a bit of black leather between the clutch and the handbag. The object christened ‘Meteor Shower Jitney’ isn't practical and is more like a collector's item when compared to a manner accessory. Like Jacquemus' small handbags, its openwork architecture allows it to hold only a few assorted items. Moreover, the thought of a bag to be donned as a clutch is not completely new. In any case, the affect of the brand and of creator Virgil Abloh, are enough to provide the object a particular scope. By its non-features, the 990 euros clutch bag has contributed to the refreshing concept of the hybrid product.

This demonstrates the fashionable character of hybridisation. The good thing about ‘versatility’ in fashion pieces is certainly not limited by ultra-functional products made to serve a purpose, desirability can be central.

Stellawear, the fusion of underwear and swimwear

Stella McCartney has entered into the craze of high-end and evolutionary hybrid products. Launched in September 2020, the Stellawear collection gives a line combining underwear and swimwear. The versatile portions are made to be worn everyday and can be utilised for multiple occasions; which therefore, allows the consumer to get less. They certainly are a version of the future for the attire sector, focused on conscious consumption.

Recently, the necessity for masks as a result of pandemic has created new opportunities for brands and designers. The sales of protecting masks has spread swiftly both in physical shops and online. Among the countless options, one entrepreneur stood out by producing their item hybrid. Created through the confinement by Caroline Bayle, the Baylandi brand imagined a scarf with a specific fold which allows it to come to be donned as a mask. The accessory so fulfils the two-in-one function.

The SS21 collections are filled with examples, including the Japanese label, Ujoh, which has notably done the thought of multi-purpose clothing consistent with its deconstructivist style. The effect is a dress that can be cut in two and transformed into a multi-layer skirt.

The Y/Task advanced versatility in its collection with the thought of "Evergreen", that was presented in their video during Paris Style Week SS21. Conceived mainly because a tutorial, the film demonstrated a triptych of three types, each became a member of by dressers in charge of modifying their clothing to give a new wear. Once more, it's all about hybridity.

Finally, the French ready-to-wear brand, Victoria/Tomas, has also launched its SS21 collection with the concept of versatile clothing through a radical decision. "To any extent further, the Victoria/Tomas collections will be entirely produced up of reversible silhouettes that reflect the identification of the manufacturer, reflecting the idea of binomial,” the company recently announced in a news release.

Victoria/Tomas optimises the idea of reversible pieces by building full use of both sides of the garment. “Every time it is a issue of two completely different proposals: on the main one hand, a simple piece for everyday existence, inspired by the codes of workwear and the simplicity of the men's wardrobe; on the other hand, a far more elaborate creation with feminine facts, such as precious embroideries or subtly draped silk sleeves," the press release said.

The approach, which continues to be unusual if not exclusive in the world of luxury, will probably are more widespread. The success of Louis Vuitton's multi pochette bag (released in 2019) has recently confirmed that the multiple usage of the same merchandise is even more convincing when it is expensive. The accessory sells for 1,420 euros on the brand's e-store and is currently out of stock.