Amazon enters the podcast business
02 January, 2021
Amazon is jumping into the podcast business.
The web shopping giant is buying Wondery, a 4-year-old producer of popular true crime podcasts such as “Dr Death” and “Dirty John,” that was later converted into a TV series.
An explosion of innovative podcasts has resulted in a number of acquisitions as competing systems make an effort to grow their audiences and their ad revenue. The music streaming program Spotify bought two podcast companies in 2019 and it's really added high-profile hosts to its roster, including Prince Harry and Meghan Markle.
Wondery podcasts will participate Amazon's music streaming assistance, nonetheless it will still be available on other platforms as well.
“That is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve,” Amazon said in a weblog post.
Conditions of the acquisition weren't released.
Source: japantoday.com
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