Beauty mogul Huda Kattan has pledged to donate one million meals to the 100 Million Meals initiative by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai.
Taking to Instagram, the Iraqi-American make-up artist said she wished to "be a part of this humbling humanitarian aid initiative by [the Mohammed Bin Rashid Al Maktoum Global Initiatives], who'll be distributing food parcels to disadvantaged individuals through the blessed month of Ramadan".
She wrote: "At Huda Beauty, we are proud to support this initiative by donating one million meals. Together we are able to change lives my loves."
Speaking in the video on her behalf post, Kattan said: "It's hard to assume that in today's world, in 2021, we're still working with huge issues of hunger and malnutrition and that every 10 seconds, a kid dies as a result of hunger."
The UAE has lay out a plan to invest in 100 million free meals in 20 countries over the region, in one of the largest food drives of its kind.
Sheikh Mohammed unveiled the campaign on April 11, to ensure people in need usually do not go hungry, saying 820 million persons are undernourished globally, including 52 million in the centre East and North Africa region.
The campaign can be an expansion of 2020's 10 Million Meals campaign, which helped persons in the UAE who lost jobs and faced salary cuts during the pandemic. In addition, it worked to feed persons who would normally end their fast at free iftars at mosques and public places, which needed to be cancelled because of the pandemic.
A website create for the campaign allows persons to donate as little as Dh10 to invest in 10 meals, rising to Dh500 or even more. You can certainly do this via the web site, SMS or bank transfer and even over the telephone. All details how to do it can be found online.
Ahead of Ramadan, Kattan shared a video where she asked Huda Beauty team members what Ramadan means to them. "Being patient", "invigorating", "connecting" and "compassion" were among the answers.