Mediacorp launches Bloomr.SG MCN accelerator to galvanise content creators in Singapore

Singapore’s major content company, Mediacorp, has unveiled a comprehensive programme made to equip budding content creators with the practical skills, knowledge and hands-on experience they need to become successful social creators.

Referred to as Bloomr.SG MCN Accelerator and launched in collaboration with YouTube and the Infocomm Media Development Authority (IMDA), the programme dovetails with Mediacorp’s reason for engaging everyone each day by nurturing the next generation of innovative talents in developing top quality content and growing their audience reach both locally and internationally.

The launch of Bloomr.SG MCN Accelerator follows the establishment of Bloomr.SG MCN, Singapore’s first and only official YouTube Multi-Channel Network (MCN) announced in August 2020. The Accelerator will spearhead a range of training and education programmes, in tandem with Bloomr.SG MCN’s other functional pillars of providing equipment and resources, driving content and intellectual property (IP) development, and facilitating monetisation opportunities for social-first creators.

The first intake of the Accelerator’s structured training programme, to be conducted from June to November 2021, will contain a series of workshops led by industry professionals.

Creators who successfully graduate from the six-month training programme will continue to take part in capstone projects for an additional six months, which would involve co-creating new IPs in collaboration with established YouTubers and taking part in opportunities to create commissioned content for Mediacorp across its multiple platforms. Promising talents may be featured in Mediacorp’s omnichannel content.

IMDA will support Bloomr.SG MCN Accelerator within its efforts to build a sustainable and thriving content creator ecosystem in Singapore and the spot. 

Ms June Koh, Cluster Director, Media Industry Cluster, IMDA, said: “Through this partnership with Mediacorp on its Bloomr.SG MCN Accelerator programme, we are happy to support more exciting opportunities for aspiring young creators to build up engaging online content. 

"We anticipate dealing with more partners to nurture our next-generation of local content creators, and entrench Singapore as Asia’s most vibrant media hub.”

YouTube provides platform expertise and support to the programme, attracting their experts within the training. 

“YouTube continuously looks for methods to help artists grow their storytelling and form a reference to the vast amounts of fans on the platform. This extension of our partnership with Mediacorp is another chance of us to nurture the dynamic creator community in Singapore, by giving the guidance, resources and expertise they have to take their craft to the next level. 

"We anticipate the exciting and inspiring homegrown content which will bloom out of this collaboration, and help bring these ideas to audiences in Singapore and beyond,” said Mr Ajay Vidyasagar, YouTube’s Regional Director in APAC.

Mr Parminder Singh, Mediacorp’s Chief Commercial and Digital Officer, said: “We are glad to partner IMDA and YouTube on Bloomr.SG MCN Accelerator to cultivate another generation of social-first content creators through a dedicated programme. 

"This will play an integral role in Bloomr.SG MCN’s mission to aid up to at least one 1,000 content creators over another decade, contributing drastically towards building a self-sustaining social creator ecosystem in Singapore. 

"The new content offerings by up and coming creators may also be a treat for the audience. We anticipate Singapore’s innovative talent joining us because of this programme and are worked up about working with them on the content creation journeys.”

Registrations for the first intake of Bloomr.SG MCN Accelerator open on Apr 30, 2021. Interested participants can visit www.bloomr.sg/mcnaccelerator for additional information.