OnePlus aims to become mainstream US brand
31 October, 2018
Chinese smartphone brand OnePlus has deftly moved into the sales channel of major US carrier T-Mobile, aiming to enter the mainstream American market, The Paper reported.
Liu Zuohu, CEO of OnePlus, said the company has reached a landmark deal with T-Mobile to sell their new product, the 6T, in more than 5,600 T-Mobile stores across the United States from the beginning of November.
As a Shenzhen-based startup less than five years old, OnePlus is taking the high-end boutique route — only producing one or two flagship products every year.
The sales channel of the US mobile phone market is currently dominated by telecom operators.
Relevant statistics show that 72% of phone sales were made in the stores of AT&T, Sprint, T-Mobile and Verizon, the four major telecom operators in the US. The proportion of open channels is small.
T-Mobile is the third-largest operator in the US, with an average growth of one million users per quarter. With more than 1.6 million users, it is the second fastest growing company after Verizon.