OnePlus aims to become mainstream US brand

31 October, 2018
OnePlus aims to become mainstream US brand
Chinese smartphone brand OnePlus has deftly moved into the sales channel of major US carrier T-Mobile, aiming to enter the mainstream American market, The Paper reported.

Liu Zuohu, CEO of OnePlus, said the company has reached a landmark deal with T-Mobile to sell their new product, the 6T, in more than 5,600 T-Mobile stores across the United States from the beginning of November.

As a Shenzhen-based startup less than five years old, OnePlus is taking the high-end boutique route — only producing one or two flagship products every year.

The sales channel of the US mobile phone market is currently dominated by telecom operators.

Relevant statistics show that 72% of phone sales were made in the stores of AT&T, Sprint, T-Mobile and Verizon, the four major telecom operators in the US. The proportion of open channels is small.

T-Mobile is the third-largest operator in the US, with an average growth of one million users per quarter. With more than 1.6 million users, it is the second fastest growing company after Verizon. 
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