Consumers consider wood a good sustainable textile raw material

Within an international study, ‘Consumer perceptions of the sustainability of the clothing industry and textile fibres’, consumers give their take on these materials, supplied by Finnish sustainable fibre innovation company, Spinnova.

The study discovered that 86 percent of consumers thought of wood as the utmost sustainable material out of those available, nevertheless, wood was considered not appealing as a textile because of both environmental and quality reasoning, according to Spinnova.

Spinnova’s CEO and co-founder, Janne Poranen, said in a statement: “When the Spinnova fibre is made of farmed wood, the raw material value chain is CO2 great.

“This means the trees certainly are a larger carbon sink compared to the lumbering, pulping and logistics combined emit. Therefore concerns over unnecessary lumbering and native forest work with are mostly unnecessary.”

Consumers believe manufacturer sustainability is the most important sign of conscious buying. Even now, simply a third of respondents explained that textiles affect their investing in decisions.

“This supports the idea that brand owners ought to be as transparent as possible about their sustainability efforts and even environmentally friendly impacts of individual products,” Poranen continued.

There was a variance in the attitudes of textile recycleables. For crude essential oil, 1 percent of the Finnish respondents thought it to be sustainable, compared to 26 percent of Us citizens. For cotton, 65 percent of the French respondents viewed as it to become a sustainable raw material, whereas simply 29 percent of the Finnish respondents decided to that idea.

There have been 1,572 respondents around Finland, France, Germany, Sweden and the united states because of this study in the spring of 2020, just as thesis work in environmentally friendly management department of the University of Jyväskylä, Finland.